Guns Down Guns Down


Formed in 2016, Guns Down America (GDA) is building a future with fewer guns by straining the gun industry and its lobby and building political and cultural support for policies that will keep us safe from gun violence. GDA is a community powered organization that brings together Americans from across the country to solve our national gun crisis in strategic and creative ways.

GDA runs two primary programs to build a future with fewer guns.

Our advocacy and campaigns program develops corporate-focused campaigns, including the successful efforts that pushed Walmart to walk away from gun sales, convinced two large insurers to stop underwriting a discriminatory insurance product offered by the NRA, and is driving major banks, Hollywood studios, retailers, and restaurants to lean into gun reform.

Our rapid response program builds powerful coalitions that drive a “fewer guns, safer communities” message in the media at critical junctures.

Guns Down America is uniquely positioned to quickly stand-up advocacy campaigns that are responsive to the moment and build the necessary coalitions, both within the gun violence prevention movement, and outside of it, to achieve success.

Founded by Igor Volsky in 2016, who spent 10 years working at the Center for American Progress building coalitions for rapid response campaigns across a range of issues, GDA has a history of quickly and strategically driving smart rapid response efforts that have a clear and compelling message.


Federal legislative change takes a long time, but a hundred Americans are dying from gun violence every single day. That’s why Guns Down America is activating influential voices outside of the legislative arena to help build safer communities with fewer guns. Borrowing a page from the successful marriage equality movement, GDA is engaging corporations to weaken the gun industry and its lobby, create cultural change around the gun issue, and build surprising political coalitions that can actually pave the way for the bold legislative reforms we need to truly save lives.

Following this theory, Guns Down America has led large coalitions to execute successful campaigns that have forced FedEx to stop providing discounts to NRA members, drove two large insurers (Chubb and Lockton Affinity) to break their business relationship with the NRA’s Carry Guard insurance and helped push the NRA toward bankruptcy, pushed the nation’s largest banks to publicly back away from doing business with the gun industry, and convinced Walmart to significantly reduce their gun sales and begin actively lobbying for gun reform.

Meet the Team

Igor Volsky, Co-Founder and Executive Director

Igor Volsky is co-founder and the Executive Director of Guns Down America and author of “Guns Down: How To Defeat The NRA And Build A Safer Future With Fewer Guns.” Igor has appeared on MSNBC, CNN, Fox Business, Fox News, and CNBC television, and he has been a guest on many radio shows. In 2011, Forbes named Igor one of their top “30 under 30” in Law & Policy. Igor previously served as the Deputy Director of the Center for American Progress Action Fund and as Vice President at the Center for American Progress.

Zak Kozberg, Chief of Staff

Zak Kozberg is the Chief of Staff at Guns Down America. Ohio born and bred, Zak has worked on several campaigns for progressive candidates and causes, including Senator Sherrod Brown’s 2012 re-election campaign. He has also served as Scheduling Director to Congresswoman Gabrielle Giffords and Captain Mark Kelly and as Deputy Director at the Pittsburgh Film Office, working to attract major film and television production to Southwestern Pennsylvania.

Shannon Primm, Development Director

Shannon left Florida for Atlanta, Georgia after graduating from the University of Central Florida and began a career in non-profit. After holding development roles with the Alzheimer’s Association and Leukemia & Lymphoma Society, she took a new role with the Georgia Chapter of the Crohn’s & Colitis Foundation. Spending the bulk of her career at the Foundation, Shannon managed Foundation donor relationships, volunteer development, and the Georgia Chapter’s premier fundraising events.

Clayton Spinney, Creative Coordinator

Clayton Spinney is the Creative Coordinator at Guns Down America. He grew up in Maine, where he started his career producing videos that highlighted the local opioid epidemic and rehabilitation programs funded by the Kennebec County Sheriff’s Office. From there, he transitioned into social media and email marketing and has spent the better part of the last decade creating engaging web content.

Contact Us


Mail: P.O. Box 34647, Washington, D.C. 20043