New Edition of The Hollow Point, a Movement Magazine by Guns Down America

December 4, 2024

Highlighting the roots of consumerism deep within the American identity of Gun Culture

DENVER – Today, Guns Down America released the second edition of The Hollow Point – a journal featuring critical analysis about gun culture and consumption in America. This edition features articles from Maryland Institute College of Art Professor of Philosophy and author of “Do Guns Make Us Free?” Firmin DeBrabander, College of Business at Oregon State University Associate Professors of Marketing Aimee Huff and Michelle Barnhart, Oregon State University Associate Professor Sociology Brett Burkhardt, and Guns Down America Executive Director Hudson Munoz.

"This edition of The Hollow Point calls readers to think about the problem of guns through the lens of consumer culture to find solutions to the gun violence epidemic," said Executive Director Hudson Munoz. "Money not only talks, it commands. An army of consumers led by the gun industry is stealing our free society. We propose organizing our own dollars and consumer power to take it back."

This edition coincides with the holiday season, a time when shoppers take to retail stores across the country to purchase gifts for their loved ones. The Hollow Point features articles about how the products marketed and sold by the gun industry are direct threats to those loved ones such as “Manufacturing Violence, Marketing Virtues “ by Firmin DeBrabander. Firmin uses Naomi Klein’s “No Logo” as a jumping-off point for how the gun industry preys on our cultural fears to embolden gun sales.

In “Consuming Ourselves: How Marketing Cultivates Gun-Owner Identities,” Hudson Munoz facilitates a conversation with Aimee Huff, Brett Burkhardt, and Michelle Barnhart, professors of Marketing and Sociology at Oregon State University, whose research examines consumer socialization around guns.

To inspire savvy and conscious consumers, “Yep to Yikes: A Holiday Shopping Guide for the Guns-Down Consumer” highlights retailers prioritizing gun safety and responsibility and those standing in the way of this progress.

You can Review the Second Edition of the The Hollow Point Here