Ruger Q3 Earnings Soar Amid National Gun Violence Crisis, Highlighting Profit over Public Safety
October 31, 2024
As Sturm, Ruger & Co. reports $122.3 million in net sales, Guns Down America calls out the company's obsession with lifelong customer retention despite the tragic toll of gun violence.
WASHINGTON — This morning, American gun manufacturer Sturm, Ruger & Company, Inc. (Ruger), held their third-quarter earnings call amid a nationwide gun violence epidemic. The violent events their weapons were implicated during these months casts a dark shadow over the $122.3 million in net sales Guns Down America's executive director, Hudson Munoz, released the following statement:
"There is blood on Sturm Ruger’s profits. During today's call, Ruger President and CEO Christopher Killoy said, 'It's incumbent upon us to turn those first-time buyers into life-long customers.' To Ruger, a ‘lifelong customer’ means someone stockpiling guns —an utter contradiction to their ‘personal protection’ marketing. In reality, every lifelong customer of this industry is a threat to themselves and others.
“This quarter, Ruger continued to make money while the rest of us survived violence caused by their customers, from police shootouts to loaded guns in classrooms and escalating road rage. Ruger executives speak about brand loyalty and refuse to acknowledge the human cost - the lives lost, injuries sustained, and the trauma inflicted on people and communities coast-to-coast.
“If you want to know why the gun violence epidemic persists, look no further than gunmakers like Sturm Ruger.”
Gun Violence involving Sturm Ruger Firearms in the United States during Q3 or between July and September 2024:
Homicides:
- Monroe County Justice Center, Madisonville, TN (August 2024)
Police killed a man after shooting multiple rounds from a Ruger mini 14 .223 caliber rifle into the Monroe County Justice Center. He fired shots in the parking lot, entered the building, and ignored commands to drop his weapon. (source) - Madison Plaza Apartments, Kent, WA (August 2024)
A man died in a police shootout after firing seven rounds from a Ruger 5.7 pistol at Kent Police officers. (source) - South Broadway, Yonkers, NY (September 2024)
A man allegedly pistol-whipped and fatally shot Celestino Vasquez-Patricio (25) with a Ruger 9mm pistol. (source) - Private home, Gilford, NH (September 2024)
A man shot and killed his brother with a Ruger handgun while they were reportedly drinking and handling firearms. (Source) - Private residence, Chambersburg, PA (September 2024)
Police found a loaded Ruger LCP at the residence of murder suspect (source)
Non-Lethal Shootings:
- Longview, WA (July, 2024)
An intoxicated man allegedly brandished a Ruger LCP .380 pistol during a dispute over a vehicle sale. (source) - Dempster Street, Evanston, IL (August 2024)
A man reportedly had a loaded Ruger LCP .380 during a mutual shooting incident that injured him and another man. (source)
Domestic Violence:
- Private home, Mtn. View, MO (July 2024)
An intoxicated man allegedly fired a Ruger 9mm into a home, endangering bystanders, after pushing and shoving his wife. (source)
Sexual Assault:
- Q Street Northeast, Washington, DC (August 2024)
A man was charged with Assault with Intent to Commit First Degree Sexual Abuse while carrying a Ruger 57. (source)
Robberies:
- Highway 385, Memphis, TN (August 2024)
Police found a stolen Ruger 9mm in a car after a chase (source) - Buena Vista Terrace, Washington, D.C. (August 2024)
A man arrested for burglary and multiple firearm offenses while carrying a Ruger P-89 9mm. (source) - Stanton Road, Washington, D.C. (August 2024)
A man arrested for burglary and controlled substance offenses while carrying a Ruger 9mm. (source) - 19th Place, Washington, D.C. (August 2024)
A man arrested for unlawful vehicle entry and assaulting an officer with a Ruger P-95DC 9mm. (source)
Incidents at Schools/Universities:
- Geeter K-8 School, Memphis, TN (September 2024)
A 6-year-old brought a loaded Ruger 9mm to school; his mother was charged with child endangerment. (source) - N.C. State University, Raleigh, NC (September 2024)
Law student arrested for carrying a concealed Ruger Max-9 pistol on campus. (source) - Percy E. Sutton Educational Campus, Manhattan, NY (September 2024)
A 16-year-old student arrested for bringing a loaded Ruger .380 pistol to school. (source)
Road Rage:
- Northgate, College Station, TX (August 2024)
Man arrested after allegedly brandishing a Ruger LCP .380 during a road rage incident. (source) - Interstate 75, Lee County, FL (August 2024)
Man arrested after brandishing a Ruger LCP in a road rage incident. (source)
Suicides:
- Private Residence, Timberlake Drive, Cosby, TN (September 2024)
Man died by suicide with a Ruger .45 pistol while police served warrants. (source)
Other Threatening Behavior: