Ruger Q4 2024 Earnings Report: Dollars vs. Death Tolls

While they mark up guns to pad their wallets, we pay untold billions in medical expenses, lost wages, and pain no person, family, or community in one of the wealthiest countries in the world should bear.

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 American gun manufacturer Sturm, Ruger & Company, Inc. (Ruger) held its fourth quarter earnings call touting $145.8 million in fourth-quarter sales, bringing them to $535.6 million for 2024.

We are stuck with the bill for every gun Ruger sold this quarter. While they mark up guns to pad their wallets, we pay untold billions in medical expenses, lost wages, and pain no person, family, or community in one of the wealthiest countries in the world should bear. The tragedies involving Ruger firearms in just the last three months should serve as a call to reject their guns and invest in the communities that have been impacted by gun violence.

From domestic violence to road rage, accidental shootings to homicides, their weapons are the common denominator. Instead of acknowledging their role in this crisis, Ruger remains laser-focused on locking in lifelong customers, doubling down on aggressive marketing, and fueling a cycle of violence that Americans pay for — twice.

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A selection of gun violence involving Ruger guns during Q4, or between October and December, 2024:

Homicides:

  • October 2024: A Kansas woman allegedly shot and killed her 16-year-old son after attempting to scare him with the Ruger 9mm he had in his backpack. (source)
  • October 2024: A Pennsylvania woman allegedly gunned down a pregnant woman with a Ruger .380 she was licensed to carry after an argument outside a convenience store. (source)
  • October 2024: A Georgia man allegedly used a Ruger P96 to shoot his wife and then kill himself. (source)
  • December 2024: Police found a Ruger handgun at the home of the suspect in a deadly shooting in Memphis, Tenn. (source)

Non-Lethal Shootings:

  • October 2024: Three people in Florida were arrested with a Ruger handgun in their car after an alleged drive-by shooting. (source)
  • November 2024: A Buffalo, N.Y., man accused of attempted murder was arrested with a Ruger pistol. (source)
  • November 2024: A Missouri man was arrested with a Ruger handgun in his waistband after allegedly instigating a public gunfight in a busy commercial district. (source)
  • December 2024: A Florida man allegedly shot an acquaintance on Christmas Eve with a Ruger pistol. (source)

Children Shot:

  • December 2024: A Florida man was arrested after his 10-year-old nephew accidentally shot himself with a .380 Ruger handgun. (source)

Straw Purchase:

  • December 2024: A Ruger pistol with an obliterated serial number was recovered at the home of a Connecticut man who was arrested for allegedly acting as a straw purchaser of guns used in crimes. (source)

Road Rage:

  • October 2024: A South Carolina man allegedly pointed a Ruger 9mm handgun loaded with hollow-point bullets at people in another vehicle on I-95 in Maryland. (source)
  • October 2024: A Tennessee man allegedly fired his Ruger 9mm pistol at another man following a minor traffic collision; police said both men appeared to be intoxicated. (source)
  • November 2024: A 22-year-old motorcyclist shot and killed a 51-year-old man who was brandishing a hammer after a road rage incident in Maryland. (source)

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