Knowledge is power.

A majority of consumers report they are more likely to shop with gun safety-aligned brands and would leave a store if they saw someone open carrying.

In March 2025, the Trump administration pulled down this declaration in an attempt to hide the impacts of guns on us, our communities, and our children.

Every quarter, Smith & Wesson lays out the same strategy: flood the market with cheap, deadly firearms while washing their hands of the carnage that follows.

While they mark up guns to pad their wallets, we pay untold billions in medical expenses, lost wages, and pain no person, family, or community in one of the wealthiest countries in the world should bear.

What do your taxes, a for-profit college, and YouTube gun influencers have to do with each other? We found out.

This edition explores the joys of none and the perils of even one. We dive into the business of gun influencers, innovative solutions for ending gun violence through law and entrepreneurship, and more.

How did the gun industry successfully create a consumer identity around gun ownership? How do we take back our country from this dangerous status quo?

The Hollow Point is a new journal aimed at documenting the narratives and data the gun industry doesn’t want Americans to know about.